Recovering From An Epic Fail

If you start a business you need to be prepared to fail. No business has a perfect track record, though some are worse than others. What really makes a difference is what you learn from the mistakes you make. If you don’t learn you’re doomed to repeat that failure over and over again. Here are a few ways to get the most out of, and recover from, your epic fails.

The first step in failing successfully is to fail quickly.

The last thing you want to do is let a mistake take up more of your time and resources than it has to. Think of your fails as a learning experience and use them as a process for research and development. Try something out with a small sample group and if it doesn’t stick, move on! Keep trying until you find something that works.

“People never fail at anything–they just give up.” – Harvey Mackay

The next step is to empower and encourage your team to fail. 

Most people fear failure but if you’re encourage your team to embrace failure as a result of trying new ideas, you will experience more good failures than bad. Empower your team to try out new ideas, this empowers them to drive the growth of your company. Make sure they know that failure is acceptable… as long as they learn something from it.

Identify your strengths and your weaknesses.

Succeeding all the time can lead to mediocrity. A good old fashioned fail can teach you what you’re good at and what you’re not. It also gives you insight as to what your customers really want. Make sure that every time you fail you learn something about what you’re good at and how to use it as well as what you’re not good at and how to avoid it.

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What has been your best failure? Share in the comment box below or on Facebook and Twitter.

 

Rules For Getting The Price Right

A big part of great marketing is hitting the right price point. You can’t shoot too low or people think your product is crap. You can’t shoot too high or else your target market won’t be able to afford it. You really have to take the time to find the sweet spot right in between where your customer feels like they are getting quality and value for what they are paying and yet aren’t paying too much for too little. Here are a few good rules to keep in mind to make your customers say ” The Price Is Right!”

1. Listen To Your Customers – This doesn’t mean you have to spend a small fortune on marketing research, just ask. Find out where they value your product in comparison to the competitors. If you are set up for it, this could be as easy as asking a question to your social media followers.

2. Understand Your Competition – If your customer wasn’t buying your product, what would they be spending their money on? What separates you from them? How can you make sure you always have that positive differentiation?

3. Be Brutal – When evaluating yourself you need to be 100% honest. You should be your harshest critic at all times and you should also listen to your own criticisms.

Get more pricing tips here.

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The Secret Ingredient In Small Business Success

4 minds are better than one!  Check out this video from Allbusiness.com with writer Fredric Paul, StartupNation‘s Rich Sloan, “marketing maniac” Scott McDonald from LegalZoom, and Scott Gerber, founder of the Young Entrepreneur Council in offering real-world examples of actual small businesses with game-changing ideas, adaptations, or process improvements.  Great real world experience compiled and collaborated with business tips that everyone can use.

Don’t forget to connect with me on Facebook and  Twitter or share your thoughts in the comment box below.

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