You never want to give up before your plan has really had a chance to spring in to action. But, there is such a thing as waiting too long for a strategy that might not pan out. So how do you know when it’s time to switch gears? There a few very extreme situations that are actually becoming more common, one of which was described and explained in this article from Inc Magazine.
Don’t forget to connect on Facebook and Twitter for more tips, articles and discussion.
Dear Norm,
Our small business provides government agencies and consulting firms with specialized computer models that simulate flooding. Sales have been very slow this year, and one of my partners thinks we should make the software available as a free download to anybody who wants it. That’s what our main competitor does, and a lot of people use its product even though it’s not as good as ours. My partner’s theory is that by getting our software into more hands, we would be able to sell more support subscriptions. My fear is that we would succeed only in losing a lot of revenue at the worst possible moment for our company. It would be one thing if price was the main reason we aren’t selling more software. But, in fact, price plays a small role in a customer’s buying decision. I’d love to hear your thoughts on what we should do.
—Reinaldo G.
Click Here for the expert response.












