I love social media. I have been all over the place with Flickr, Facebook, Twitter and obviously here on my blog, and it’s a lot of fun. My company, Ergo Office Seating, has been seeing some great results from using social media as well, but this isn’t an “I Love Social Media” post. Traditional media isn’t gone, it’s just used differently. Even though many people may be watching more Netflix and Hulu and less cable, more people are still watching TV. While most cars have a cd or even mp3 player hookup, people still listen to the radio. And even though there is an unlimited amount of information online, people still read the newspaper and their favorite magazines.
People may be relying less on traditional media but they are still using it, and I don’t that that will change anytime soon. Instead of trying to replace traditional forms of media we need to be integrated the new and the old. You can’t build an online/social presence without people knowing about you. Traditional media is still key in letting people know you’re there and you have something to offer. You can incorporate things like QR codes and social media icons into your print ads to help catch all of the social media addicts that may come across your add. You can also mention your online presence on any TV or radio spot you run.
Social media gives you a chance to be in constant communication with your fans, so you can’t afford to miss out. Traditional media helps bring in new fans and customers, so you can’t afford to miss out on that. The most successful campaigns I have seen to date have used a clever integration of a variety of media. Keep this in mind when you are planning your next campaign. Just because the buzz has been all about social media, it doesn’t mean you should leave traditional media behind.
1/2 cup social media
1/2 cup traditional media
1/4 cup market research
1/3 cup good planning
2 TBS. Clever Design
4 TBS. Great Ideas
4 cups great product/service
Mix together and then bake until you can taste success.