If you run a business you know that there is no such thing as free time. There’s always something that needs to be done or at least something you should be doing. At this point we’ve learned to accept this to be one of the fair prices you pay when becoming an entrepreneur or taking a leadership role. Accepting it, however, doesn’t mean that we can’t do something about it.
Marketing is one of the biggest time-suckers in business. If you can find ways to be more efficient without sacrificing any of your effectiveness you will become a hero to business people all over the world. Luckily I put together a list of things that helped me redirect some of my marketing time into other important areas of my business.
#1. Pay Attention
Analyze everything you do so you can figure out what works and what doesn’t. This especially true when it comes to any content you’re sharing with your customers, whether it be via e-mail or social media. Look closely at the content and the media that your following are engaging with most and make an effort to focus on that moving forward.
#2. Divide and Conquer
Instead of blocking out a huge chunk on time for marketing try working in 15-minute chunks. This works for brainstorming your projects and publishing content. Use this short chunk of time to focus on one task like engaging on Twitter or coming up with ideas for your next newsletter.
#3. Don’t Talk To Walls
You don’t need to be using EVERY social network. Do a little hands-on research to find out which social media channels are popular with your customers and focus your efforts there. You will save a lot of time and yield much better results by focusing on the channels that matter.
#4. Recruit Your Fans
Develop campaigns that encourage your customers and fans to talk about your business in the social space. Don’t make it seem like an attempt to buy your customers help, but instead make your offers and campaigns worthy of their attention. If you can do that they will want to share you with all of their friends.