If you haven’t heard of Lady Gaga you are the only one. This pop culture icon has sold of 13 million albums and has earned 12 Grammy nominations. That being said, she has to be doing something right. It’s not just the catchy song writing and the unique personal brand, she actually knows a thing or two about business. Here are some of the top lessons Lady Gaga can teach you.
1. USE SOCIAl MEDIA! – You might not think much of social media, but Lady Gaga has close to 16 million followers on Twitter. How much does it cost you to send an ad to that many people? Dive in to Twitter to build your following, always be two things: 1. Interesting 2. Valuable.
2. Team Up With The Right People – To promote her most recent album, she teamed up with Zynga, maker of the fan-crazed Facebook game Farmville. They created a “Gagaville” where players could raise unicorns and grow crystals…sound ridiculous? While this promotion was going on, she was also plugged in and promoted across other popular Facebook games like Mafia Wars, skyrocketing her exposure. No, you don’t need unicorns and crystals but you do need to be connected to the right people.
3. Know Your Audience – You need to understand what your customers want and how they want it. Lady Gaga’s fans expect a unique experience at every concert and to be entertained with every music video they watch, and she delivers. You might not have to dress up in a meat suit but you should definitely go above and beyond to give your customers exactly what they want.