Most companies are known for what they sell but there are a few companies that are well-known for their incredible customer service. These companies understand that it isn’t just about money–but dedicated staff and extra resources certainly help. This makes it hard for smaller companies to keep up with the bigger customer service giants.
Here are a few companies that are doing better than OK–and some great takeaways any business can put into practice.
1.LEGO: Provide Emotional Support – When something goes wrong start by addressing your customer’s needs. Instead of just fixing the problem, take the time to understand how your customer feels about the situation and them let them know that you understand.
2. Zappos: Hire The Right People – It’s important to make sure those who work for the company have the same values and goals so when it comes to customer service.
3. Amazon: Know Your Customer Really Well - How do you anticipate your customer’s needs? The best way to do this is by understanding the customer experience.
4. Whirlpool’s Maytag: Get Smarter About Social Media – Move the conversation to a more private and personal area. This helps to calm the customers nerves by letting them know you’re paying specific attention to them. It also takes the complaints out of the public eye.