Yesterday I wrote about the essential rules of branding or Branding 101. Today I found an infographic that does a great job of visualizing the branding process. Your brand is essentially the identity of your business. It is what people expect of you and it’s the gut feeling they get when they think of you. That’s why it’s incredibly important to brand on purpose. That way you have a goal of what you want those thoughts and feelings to be. There’s a lot of planning and strategy that goes into the brand before you even build your logo and from there you have no shortage branding chores to finish.