Is your sales team plotting ways to take out your marketing team?
Don’t worry, it’s a classic battle and you might be surprised to hear that your sales people are probably on the right track. That being said, it’s your job to make sure they are getting along. The fate of your business depends on it. Here are a few instigators of this time old battle. Once you identify them, you can solve the problem and prevent any further friction between the two departments.
1. Marketitus Superioritus – Marketers tend to feel and act superior to the sales team. This usually comes down to education. Most marketers have gone through business school and most sales people haven’t. What the marketers don’t know is that you don’t learn how to successfully sell in school, you learn through experience. An easy fix for this problem is to make sure every marketer you hire has experience in sales.
2. Marketers Tend To Deem The Sales Force Unnecessary – They’ve learned that “great marketing” should sell the product for you. What they don’t know is that even “perfect marketing” doesn’t always push the customer to make the final purchasing decision. The quick fix is to let the marketers know that they are there to support the sales team, not replace it.
3. “Selling Can’t Be That Hard” – On the contrary, selling is one of the most valuable skills a person can have in business and one of the hardest to gain. Keep in mind, customers can easily ignore your marketing efforts but it’s incredibly difficult to ignore direct sales. Fix the problem by challenging your marketers to make some sales calls.